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Bud Light - Epic Night Part 2

February 02, 2014 | :30

After getting underway with "Epic Night Part 1" earlier in the first quarter, Anheuser-Busch's Bud Light and BBDO continue the adventures of a guy who's up for whatever, outdoor ad-sales charmer Ian Rappaport

The larger strategy for the "Up for Whatever" campaign, new to viewers in early 2014, was to connect the brand with good times, while putting a heavy emphasis on experiential and digital marketing.

Director: "Jackass" director Jeff Tremaine. Production company: HeLo. Director of photography Bojan Bazelli. Managing director: Brendan Kiernan. Executive producers: Robert Lewis, Justin Moore-Lewy. Supervising producer: Chris Rouchard. Line producer: Paula Cohen.

BBDO global chief creative officer: David Lubars. Chief creative officer: Greg Hahn. Executive creative directors: Mike Smith, Ralph Watson. Associate creative director/copywriter: Rick Williams. Associate creative director/art director: Marcel Yunes. Director of integrated production: Dave Rolfe. Executive producers: Dan Blaney, Diane McCann. Producer: Mona Lisa Farrokhnia. Senior integrated business manager: Debbie Amsden. Managing director: Jeff Adkins.

Editorial: MacKenzie Cutler. Editor: Mike Rizzo.

Send credit info to SuperBowlAdArchive@adage.com.
  • BrandBud Light
  • Year2014
  • AgencyBBDO
  • Superbowl #XLVII
  • Quarter airedQ1