The first of Bud Light’s two 60-second spots in Super Bowl XLVII, which saw the San Francisco 49ers face off against the Baltimore Ravens at the Mercedes-Benz Superdome in New Orleans, "Journey" depicts one man's journey to get some mojo courtesy of New Orleans voodoo master Stevie Wonder.
The ad, created by Translation and directed by Samuel Bayer, reflects not only the proper venue, which had been set long in advance, but the correct teams, which were established far more recently. (The Ravens won, 34 to 31.)
Bud Light, Translation and Bayer continued the motif with the third quarter's "Lucky Chair."
Director/director of photography: Samuel Bayer. Production company: Serial Pictures. Executive producer: Violaine Etienne. Head of production: Peter Fitzgerald. Line producer: Leslie Vaughn. Production design: Kim Rees.
Chief creative officer: Chris Cereda. Creative director: Richie Glickman. Associate creative director: Danielle Thornton. Account directors: Chip Coderee, Michael Stoopack. Copywriters: Jamie Cohen, Jeremy Straight. Producer: Miriam Franklin.
VFX: The Mill. Executive producer: Sue Troyan. VFX producer: Jordan Sharon. Shoot supervisors: Tim Bird, John Leonti. Creative directors: Chris Knight, John Leonti. 2D lead artist: Chris Knight. 3D lead Artist: John Leonti. 2D artists: Tim Bird, Jeannie Huynh, Dag Iversoy, Scott Johnson, Martin Karlsson, Steve Miller, Robert Murdock, Becky Porter, Gizmo Rivera. 3D artists: Tom Briggs, Ed Hicks, Martin Rivera.Matte painting: Jason Dunn, Thom Price, Justin Wentz. Production coordinator: Gabriel Libitsky.
Editorial: Spot Welders. Editor: Ting Poo.Send credit info to SuperBowlAdArchive@adage.com.