Bud Light - Language of Love

February 03, 2008 | :30

While its other six ads were created by DDB Chicago, Anheuser-Busch turned to LatinWorks in Austin, Tex., for "Language of Love," a spot about men of different ethnic backgrounds winning over women, spurred on by comic Carlos Mencia. 

"We're beginning to see a funny-foreigners trend emerging in tonight's ads," Time magazine TV critic James Poniewozik wrote after this second-quarter spot aired. (See also SalesGenie.com's controversial "Pandas.")

The ad continued a campaign that previously saw Mencia teach English-language students how to ask for a Bud Light in Super Bowl XLI a year earlier ("Classroom").

The brewing company spent an estimated $18 million of its big-game budget in 2008 on Bud Light.

Director: Chris Koch. Production company: Konk Pictures. Editorial: Cutters. Editor: John Dingfield. 

Send credit info to SuperBowlAdArchive@adage.com.
  • BrandBud Light
  • Year2008
  • AgencyLatinWorks
  • Superbowl #XLII
  • Quarter airedQ2