The dog-retrieving-a-beer gag has been done by everyone from Strohs to, well, Bud Light. But it’s hard to harsh on Weego, the rescue dog in this spot from McGarryBowen. (The dog is named after Bud Light's then-two-year-old slogan, "Here We Go.") The last time Bud Light went this route, in 2008's "Bad Dog," it took a turn for the coarse with a crotch-biting mutt. This one, though, is pure cute. Better yet, scruffy little Weego's name ties into the brand's tag line at the time: "Here We Go." And just as you're maxing out on the warm and fuzzies, it closes with a plea to help rescue dogs.
The commercial was just 60 seconds among four and a half minutes of ad time in Super Bowl XLVI for Anheuser-Busch InBev, but for some viewers, it was the best of the company’s spots. The commercial was the second-most popular ad in USA Today’s Facebook-fueled Ad Meter for the year, and the sixth-best for USA Today’s traditional panel. Ad Age’s own ad review gave it three and a half stars.
Director: Renny Maslow. Agency producer: Eric Faber. Art director: Karen D'Souza. Copywriter: Lara Mann. Editor: Glorily Velez. Editorial: Whitehouse Post. Producer: JoJo Scheerer.Send credit info to SuperBowlAdArchive@adage.com.