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Bud Light - Satin Sheets

February 03, 2002 | :30

Before the fourth quarter even began, Bud Light had already won the 2002 Super Bowl, at least by one measure. This 30-second spot produced by DDB Chicago was voted that year’s most-liked ad, according to USA Today’s Ad Meter, and marked Bud Light owner Anheuser-Busch’s fourth consecutive year taking the title. 

Director: Chris Hooper. Production Company: Bob Industries. 

Creative directors: Bob Scarpelli, John Immesoete, Mark Gross, Bill Cimino. Art director: Chris Carraway. Agency Producer: Chris Bing. 

Send credit info to SuperBowlAdArchive@adage.com.
  • BrandBud Light
  • Year2002
  • AgencyDDB
  • Superbowl #XXXVI
  • Quarter airedQ3