Budweiser - Dance

February 06, 2005 | :30

Cedric the Entertainer pantomimes to a friend across a crowded bar that he can't have a beer because he's the designated driver in this Super Bowl XXXIX ad by DDB Chicago. Shades of the 1987 teen comedy "Can't Buy Me Love," a dance sensation is born. 

"Dance" came five years after Bud's prior responsibility ad in a Super Bowl, the 2000 Wayne Gretsky spot "Zamboni." In Anheuser-Busch's next Super Bowl take on drunk driving, the 2016 ad "Simply Put," Helen Mirren took over the celebrity role. 

Director: David Kellogg. Production company: Anonymous Content. Director of photography: Paul Goldsmith.

Agency producer: Brian Smego. Creative director: Vinny Warren. Online editor: Steve Holiner. Associate creative director: Brian Billow. Line producer: Patty Egar. Sound Design: Chicago Recording Company. Music Company: Human. VFX: Quiet Man. Editorial Company: Panic & Bob. Editor: Matthew Kett.

Send credit info to SuperBowlAdArchive@adage.com.
  • BrandBudweiser
  • Year2005
  • AgencyDDB
  • Superbowl #XXXIX
  • Quarter aired