Budweiser and Anomaly’s “Return of the King” conjures up an end to prohibition that feels a lot like the end of a world war, with a newsboy running around shouting the apparently unexpected news and rapturous crowds filling the streets. Where soldiers might get kissed, however, these people look pretty eager to get their mouths on a bottle of Bud, which they can after the Clydesdales harness back up and pull the goods in.
For a continuation that goes into hyperdrive, see Anomaly's other Bud spot this year, "Eternal Optimism."
Director: Jake Scott, the man behind other Super Bowl ads including Bud’s “Lost Dog,” Coca-Cola’s “Going All the Way” and LG's "The Man From the Future." Production company: RSA Blackdog Films. Producer: Winslow Dennis.
Creative Director: Mike Byrne. Executive producer: Tracie Norfleet. Producer: David Mitchell. Editing company: Peepshow Post. Editor: Andrea MacArthur. Visual effects and design: The Mill.Send credit info to SuperBowlAdArchive@adage.com.