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Budweiser - Return of the King

February 05, 2012 | 1:00

Budweiser and Anomaly’s “Return of the King” conjures up an end to prohibition that feels a lot like the end of a world war, with a newsboy running around shouting the apparently unexpected news and rapturous crowds filling the streets. Where soldiers might get kissed, however, these people look pretty eager to get their mouths on a bottle of Bud, which they can after the Clydesdales harness back up and pull the goods in.

For a continuation that goes into hyperdrive, see Anomaly's other Bud spot this year, "Eternal Optimism."

Director: Jake Scott, the man behind other Super Bowl ads including Bud’s “Lost Dog,” Coca-Cola’s “Going All the Way” and LG's "The Man From the Future." Production company: RSA Blackdog Films. Producer: Winslow Dennis.

Creative Director: Mike Byrne. Executive producer: Tracie Norfleet. Producer: David Mitchell. Editing company: Peepshow Post. Editor: Andrea MacArthur. Visual effects and design: The Mill. 

Send credit info to SuperBowlAdArchive@adage.com.
  • BrandBudweiser
  • Year2012
  • AgencyAnomaly
  • Superbowl #XLVI
  • Quarter airedQ2