Budweiser Select - Jay vs. Shula

February 04, 2007 | :30

Budweiser Select, the line extension introduced by Anheuser-Busch in 2005, arrived at Super Bowl XLI following a year of sales declines. To try to help turn that around, A-B handed the luxury-light brand it final fourth-quarter spot in the game. The ad via Cannonball in St. Louis shows the beer's co-brand director, Jay-Z (he wouldn't drop the hyphen until 2013), in a chess-like futuristic football game against former Miami Dolphins coach Don Shula.

Directors: Mathew Cullen, Grady Hall. Production company: Motion Theory. Producer: Scott Gemmell. Creative directors: Steve Hunt, Mike Binnette. Copywriter: Steve Hunt. Art Director: Joe Bishop. Agency producer: Kent Kwiatt. Visual effects supervisor: Nick Losq. Editor: Mark Hoffman.

Send credit info to SuperBowlAdArchive@adage.com.
  • BrandBudweiser Select
  • Year2007
  • AgencyCannonball
  • Superbowl #XLI
  • Quarter airedQ4