Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Butterfinger - Cup Therapy

February 02, 2014 | :30

Butterfinger's Super Bowl commercial did not include longtime Butterfinger mascot Bart Simpson, instead presenting a Peanut Butter and Chocolate in couples counseling (and heading toward a threesome with Butterfinger). The spot, via Dailey in West Hollywood, Calif., promoted Butterfinger Peanut Butter Cups from Nestle, a line extension meant to go head-to-head with Reese's Peanut Butter Cups from Hershey.

Butterfinger set up the Super Bowl spot with a teaser showing other famous food "couples" waiting in the lobby to see a counselor.

The brand returned to the Super Bowl in 2016 with "Bolder Than Bold."

Send credit info to SuperBowlAdArchive@adage.com.
  • BrandButterfinger
  • Year2014
  • AgencyDailey
  • Superbowl #XLVIII
  • Quarter airedQ4