Butterfinger's Super Bowl commercial did not include longtime Butterfinger mascot Bart Simpson, instead presenting a Peanut Butter and Chocolate in couples counseling (and heading toward a threesome with Butterfinger). The spot, via Dailey in West Hollywood, Calif., promoted Butterfinger Peanut Butter Cups from Nestle, a line extension meant to go head-to-head with Reese's Peanut Butter Cups from Hershey.
Butterfinger set up the Super Bowl spot with a teaser showing other famous food "couples" waiting in the lobby to see a counselor.
The brand returned to the Super Bowl in 2016 with "Bolder Than Bold."Send credit info to SuperBowlAdArchive@adage.com.