Cars.com - Neck

February 05, 2012 | :30

The first response to this Cars.com spot via DDB Chicago, in which a man's second head sings that he wants this particular car, might have been: WTF? But if so, then next response was likely, "Wait, let's watch that again." 

Ultimately, this polarizing ad pushed viewers toward "love it" or "hate it," with little room in between. Our ad reviewer that year, for the record, loved it. The spot is made by the facial expressions of the main head and the singing of the second head -- and that song, which threatened to become 2012's version of "Give me back that Filet o' Fish." 

Director: Tim Godsall, who would direct the following year's Axe ad "Lifeguard." Production company: Biscuit Filmworks. Director of photography: Jeff Cutter. Executive producer: Holly Vega. Line producer: Rick Jarjoura. Production manager: Mercedes Allen.

Chief creative officer: Ewan Paterson. Group creative director:  Mark Gross. Copywriter: Matt Collier. Art director: Wayne Robinson. Executive producer: Brigette Whisnant.

Editorial: Arcade Edit. Editor: Geoff Hounsell. Assistant editor: Dean Miyahira. Managing partner: Damian Stevens. Executive producer: Deanne Mehling. Post producer: Kirsten Thon-Webb.

VFX: The Mill. Colorist: Adam Scott. Music and sound design: Beacon Street.

Send credit info to SuperBowlAdArchive@adage.com.
  • BrandCars.com
  • Year2012
  • AgencyDDB
  • Superbowl #XLVI
  • Quarter airedQ2