Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Creativity Top Five: The Week Ending March 2, 2018

By Ann-Christine Diaz and Chen Wu | March 02, 2018 |

In this week’s episode, Tinder backs an emoji movement, of sorts, McDonald’s offers directions, Lacoste drops its iconic logo for a cause, Nike shoes save the world and Waymo takes you into its backseat.