Did Tide's Super Bowl Stain Pay Off?

By Nathan Skid | March 31, 2017 | 2:45

By the time the sales numbers come in, the buzz around the Super Bowl is long gone.

Tide spent an undisclosed amount producing The Stain, a first-of-its-kind Super Bowl ad to launch the newest version of its detergent pod.

Did P&G's big bet pay off?

Anatomy of an Ad