A bit of a diversion from the webcam or confessional-style shot that characterized most of E-Trade's financially savvy-infant ads, which had showed up for the prior four Super Bowls straight, 2012's "Fatherhood" via Grey New York pictures the kind of protagonist who might actually be concerned about finances. More than, say, your average talking baby.
Director: Tim Abshire. Director of photography: Will Rexer.
Chief creative officer: Tor Myhren. Creative director: Eric Segal. Copywriters: John Clarkson, Steve Fogel, Pete Holmes, Rich Singer, Jeff Vinick. Art directors: Doug Fallon, Kimberly Kietz, Zack Menna. Director of broadcast production: Bennett McCarroll. Business manager: Merry DePhillips. Casting: Nina Pratt. Client consultant: John Clarkson. Line producer: Lindsay Brzowski. Assistant producer: Suzie Rosenthal. Executive producer: Gray Hirschfield.
Editorial: Vision Post. Editor: Alex Cohan. Assistant editor: Jackie Helfgott. Mix: Dante Desole.Send credit info to SuperBowlAdArchive@adage.com.