Explain it Like I'm Eight: Geofences

By Nathan Skid and David Hall | May 03, 2016 | 1:45

A geofence is a GPS-enabled electronic barrier that allows marketers to send location-specific messages to potential customers’ smartphones once they enter into the defined geographic area, which can range in size from a single store to an entire city.

We'll break it down for you.

Explain it Like I'm Eight - Season 2