This was the sort of fun, oversexed ad that Americans expect from Fiat and accept because Italians are a sexy people. Just look at this ad! Even old Italians like to have sex! Alas, even in Italy, some old guys need a little help from a little pill. But our elderly Lothario's pill gets away from him and ends up in the gas tank of a Fiat, which suddenly becomes butch. It's a little on the long side -- Fiat's 2012 Super Bowl ad "Seduction" is more efficient -- but it's amusing and finds a way to show the difference between the previous 500 and the new, manly 500X.
The ad was directed by Antony Hoffman and produced by Italy’s Filmmaster Productions.Send credit info to SuperBowlAdArchive@adage.com.