×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Fiji Water - Nature's Gift

February 05, 2017 | :15

Wonderful Company's Fiji Water makes its first Super Bowl appearance with an ad that ran for a little bit in 2016, joining a few other marketers that didn't feel the need to bring a new spot to advertising's largest stage. The others airing repeats were Google ("Coming Home"), Coca-Cola ("Love Story"), King's Hawaiian ("False Cabinet") and Sprite ("Tacos").

"Nature's Gift," created by the in-house Wonderful Agency, zooms in on the water bottle's shape, as colorful nature scenes inside the bottle contrast the gray-toned world on the outside. A girl's voiceover and on-screen tagline declare Fiji to be "earth's finest water."

When it comes to beverage marketers, the Super Bowl is more of a stomping ground for soda and beer, but the 2017 game featured not just Fiji Water but PepsiCo's new water brand Lifewtr ("Inspiration Drops").

It also included another 15-second ad from Wonderful Company, Fiji sibling Wonderful Pistachios ("Treadmill").

Send credit info to SuperBowlAdArchive@adage.com.
  • BrandFiji Water
  • Year2017
  • Agencyinternal
  • Superbowl #LI
  • Quarter aired3