First Union - Launch

January 31, 1999 | 1:00

"Cityscape," the opener in First Union's pair of minute-long CGI epics for Super Bowl XXXIII had already declared that "nothing is permanent but change" and positioned First Union as nonetheless "a place of stability and experience."

This follow-up painted a darker tone, showing "a world of risk and uncertainty," with financial dreams smashed and a guy in a suit dropping from the top of a building. Luckily, First Union can help there too. 

The duo of spots were created by Publicis & Hal Riney with special effects by George Lucas' Industrial Light & Magic, which also contributed director Steve Beck.

Of course dark financial times really were not too far off. The next year's "Dot-Com Bowl" was followed by dot-com collapse, which felt a lot like some of the scenes in this spot.

By 2001, First Union was no more, having merged with Wachovia, which was then acquired by Wells Fargo in 2008.

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  • BrandFirst Union
  • Year1999
  • AgencyPublicis & Hal Riney
  • Superbowl #XXXIII
  • Quarter aired