"Cityscape," the opener in First Union's pair of minute-long CGI epics for Super Bowl XXXIII had already declared that "nothing is permanent but change" and positioned First Union as nonetheless "a place of stability and experience."
This follow-up painted a darker tone, showing "a world of risk and uncertainty," with financial dreams smashed and a guy in a suit dropping from the top of a building. Luckily, First Union can help there too.
The duo of spots were created by Publicis & Hal Riney with special effects by George Lucas' Industrial Light & Magic, which also contributed director Steve Beck.
Of course dark financial times really were not too far off. The next year's "Dot-Com Bowl" was followed by dot-com collapse, which felt a lot like some of the scenes in this spot.
By 2001, First Union was no more, having merged with Wachovia, which was then acquired by Wells Fargo in 2008.Send credit info to SuperBowlAdArchive@adage.com.