×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Garmin - Napoleon

February 03, 2008 | :30

Garmin returned to the Super Bowl in 2008 with an ad by Tierney Minneapolis after its 2007 debut "Maposaurus," which was created by Fallon. Here what initially looks like a prescient ad about self-driving cars turns out to star Napoleon himself, arriving smartly at his destination thanks to a Garmin GPS. "Napoleon" was shot on location in Paris.

Director: Lance Acord.

Creative director/writer: Brian Tierney

Agency producer: Barth Ward.

Send credit info to SuperBowlAdArchive@adage.com.
  • BrandGarmin
  • Year2008
  • AgencyTierney
  • Superbowl #XLII
  • Quarter airedQ2