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Garmin - Napoleon

February 03, 2008 | :30

Garmin returned to the Super Bowl in 2008 with an ad by Tierney Minneapolis after its 2007 debut "Maposaurus," which was created by Fallon. Here what initially looks like a prescient ad about self-driving cars turns out to star Napoleon himself, arriving smartly at his destination thanks to a Garmin GPS. "Napoleon" was shot on location in Paris.

Director: Lance Acord.

Creative director/writer: Brian Tierney

Agency producer: Barth Ward.

Send credit info to SuperBowlAdArchive@adage.com.
  • BrandGarmin
  • Year2008
  • AgencyTierney
  • Superbowl #XLII
  • Quarter airedQ2