GNC's Moment Of Truth: Part 1

By Nathan Skid and David Hall | January 31, 2017 | 1:45

This was supposed to be GNC's first time advertising in the Super Bowl. This was supposed to be the culmination of a two-year rebranding effort. This was supposed to be the year GNC ended its sales decline. The NFL had other plans. Now so does GNC.

Watch Part 2 right here. Next month: Part 3 explores the ultimate results.

Anatomy of an Ad