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GoDaddy - The Epic Quit

February 02, 2014 | :30

By 2014, GoDaddy was slowly edging away from its teenage-boy tactics of over-sexed, too-hot-for-TV ad antics. In this BBDO New York spot introduced by John Turturro, a real woman -- as in, not an actress playing a part -- notified America and her boss that she's quitting.

With a website powered by GoDaddy, she would be working from home. This ad tapped into a consumer fantasy (telling the boss sayonara) and made a selling point in the process. It also presaged the Squarespace ad of the following year ("Om - Dreaming With Jeff") and coming Wix ads in showing how having a website -- powered by the Super Bowl advertiser in question -- could lead viewers down any path they chose.

Compare this with GoDaddy's other ad of Super Bowl XLVIII, "Bodybuilder." 

And for an earlier Super Bowl take-this-job-and-shove-it, see CareerBuilder.com's "Follow Your Heart" from 2008.

Send credit info to SuperBowlAdArchive@adage.com.
  • BrandGoDaddy
  • Year2014
  • AgencyDeutsch
  • Superbowl #XLVIII
  • Quarter airedQ1