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How Much Is A One-Million-Person Audience Really Worth?

By Nathan Skid | December 19, 2016 | 2:05

Ad Age set out to answer a simple question: Is there a way to put a monetary value on an audience of one million people?

Are a million eyeballs watching a "Friends" re-run on cable equal to a million people looking at an Instagram post? Are a million YouTube views more or less valuable than a million people tuning into a Facebook Live video? Are the million people watching that Facebook Live post as valuable as a million people viewing a Snap?

It’s a simple question with a very complex answer.

Digital Crash Course: The Great Audience Migration