Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Hyundai - Stuck

February 03, 2013 | :30

The second of two Hyundai ads in Super Bowl XLVII, "Stuck" plays up the power of the Sonata with a sort of mock performance demonstration. Having a 274-horsepower engine is worth it, the ad tells viewers, given everything else on the road ahead. Hyundai's other 2013 spot, "Team," took viewers on a quick drive to round up the gang. 

The pair of in-game commercials for Hyundai followed a 60-second ad before the game that featured indie rock band The Flaming Lips. All spots were created by Hyundai’s internal agency, Innocean.

Director: Hamish Rothwell. Executive producers: Jen Barrows, Sam Long.

Executive creative director: Greg Braun. Creative director/art director: Robert Prins. Creative director/copywriter: Max Godsil. Associate creative director/art director: Scott Wilson. Director of integrated production: Jamil Bardowell. Senior producer: Shelley Eisner.

VFX: A52. Music: Human. Sound: 740 Sound. Editorial: Rock Paper Scissors. Editor: Stewart Reeves.

Send credit info to SuperBowlAdArchive@adage.com.
  • BrandHyundai
  • Year2013
  • AgencyInnocean
  • Superbowl #XLVII
  • Quarter airedQ2