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Hyundai - Team

February 03, 2013 | :30

One of two 30-second spots by Innocean for Korean automaker Hyundai in Super Bowl XLVII, "Team" promotes the Sante Fe with a youthful homage to time-to-round-up-the-gang adventure movies. Here a boy and his mom collect team members to play football against a group of bullies in a park, and they all fit the seven-passenger SUV. Hyundai's other ad in the 2013 game, "Stuck," shows off the joys of horsepower on crowded roads.

Both spots were released online ahead of game day.

Director: Jim Jenkins, who also directed Hyundai's "Anachronistic City" in the 2011 game and FedEx's "Not What It Seems" in 2007. Production company: O Positive. Director of photography: Toby Irwin. Executive producers: Marc Grill, Ralph Laucella. Head of production: Devon Clark.

Executive creative director: Greg Braun. Creative directors: Max Godsil, Robert Prins. Senior art director: Arnie Presiado. Senior copywriter: Jeb Quaid. Director of integrated production: Jamil Bardowell. Senior producer: Harry Lowell.

VFX: Airship. Color: CO3. Music: Eleven. Sound design: Henryboy. Producer: Marc Grill. Editorial: Arcade Edit. Editor: Geoff Hounsell. 

Send credit info to SuperBowlAdArchive@adage.com.
  • BrandHyundai
  • Year2013
  • AgencyInnocean
  • Superbowl #XLVII
  • Quarter airedQ1