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Intel - Brady Every Day

February 05, 2017 | :30

This spot that ran between the first and second quarters of Super Bowl LI, Intel's first big-game showing since "Lunchroom" in 2010, deploys Tom Brady to promote the marketers 360-degree replay technology, which was also used in the telecast of the game. (Brady was also on the field for the game, where his Patriots ultimately beat the Falcons 34-28 in the first Super Bowl overtime.)

The ad, created by McGarryBowen, continued Intel's push to reposition its tech among consumers with initiatives like a groundbreaking Grammys performance by Lady Gaga. 

"Brady Every Day" was posted online in full on Jan. 12, making it the first pre-released Super Bowl ad of the season.

Director: Wayne McClammy. Production company: Hungryman. Executive producer: Mino Jarjoura.
Director of photography: Brian Newman.

McGarryBowen creative directors: Marianne Besch, Drew Jaz, Lorrin O'Niell. Producer: Stacy Kay.

Send credit info to SuperBowlAdArchive@adage.com.
  • BrandIntel
  • Year2017
  • AgencyMcGarryBowen
  • Superbowl #LI
  • Quarter airedQ1