Bozell in Southfield, Mich., created this gem of a Super Bowl spot for Jeep, a brand one might all too easily assume is best marketed with muddy roads and lots and lots of product shots. Instead "Snow" doesn't even picture the car -- all the better the engage the imagination of Super Bowl viewers.
It does, however, benefit from built-in brand awareness among viewers as well as a memorable feature demo once it becomes clear that it's been a Jeep so easily pushing all that snow around.
Surprisingly, "Snow" wasn't even the only ad in Super Bowl XXIX to barely show the product: Apparel line "No Fear" went for attitude over anything else in its ad, "Rodeo."Send credit info to SuperBowlAdArchive@adage.com.