This two-minute tearjerker pays homage to American soldiers and their families, with a voice-over by Oprah Winfrey. "In your home, in our hearts, you've been missed, you've been needed, you've been cried for, prayed for," she says of veterans, many of whom are seen returning from deployments abroad.
This was one of two spots from Chrysler (see also Ram Trucks' "Farmer") that exalted American values during Super Bowl 2013. It was created by Detroit shop Global Hue.
Directors: Josh & Xander. Production company: Radical Media.
Chief creative officer: Vida Cornelious. Art directors: Danielle Denha, Dawn Elledge. Copywriters: Tiffani Joseph, Vida Cornelious. Account supervisor: Dennis Castillo. Agency producer: Chris Forrest.
Editorial: Cutters Studios. Editor: Chris Moore.Send credit info to SuperBowlAdArchive@adage.com.