×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Kia - Hotbots

February 03, 2013 | :30

One of Kia's two ads in Super Bowl XLVIII, "Hotbots" finds an unlikeable nerd treating a Forte without the due respect, much to the ire of the female robots showcasing the car to a group of onlookers (one of them played by 2011 Miss USA Alyssa Campanella.) Violence ensues.

Like “Space Babies," Kia's other entry in the 2013 ad bowl, "Hotbots" was created by David & Goliath in Los Angeles.

Director: Carl Erik Rinsch. Production company: MJZ. 

Chief creative officer: David Angelo. Executive creative director: Colin Jeffery. Creative directors: Gary DuToit, Eron Broughton. Associate creative director/copywriter: Greg Buri. Associate creative director/art director: Basil Cowieson. Editorial: Rock Paper Scissors. Editor: Kirk Baxter.

Send credit info to SuperBowlAdArchive@adage.com.
  • BrandKia
  • Year2013
  • AgencyDavid & Goliath
  • Superbowl #XLVII
  • Quarter airedQ3