Kia and David & Goliath bring a little dose of reality to their Super Bowl advertising, which usually features aliens or hamsters or weird fantasies involving UFC fighter Chuck Liddell. But they do so while managing to be interesting and funny as usual, playing with action-adventure tropes, as well as car-commercial tropes.
Pierce Brosnan, formerly of the James Bond franchise, imagines a getaway featuring high speeds, missile launchers and explosions, when in reality it's a slow ride up a steep mountain in the rugged but safe Kia Sorento.
Kia and David & Goliath would return again for Super Bowl 50 in 2016 with "Walken Closet."
Director: Matthijs Van Heijningen. Production company: MJZ. Director of photography: Joost Van Gelder. Executive producer: Scott Howard. Producer: Donald Taylor. Agency chief creative officer: Colin Jeffery. Group creative directors: Steve Yee, Ben Purcell. Creative director: John O’Hea. Art directors: Mike Cornell, Ben Tolbert. Copywriters Chris Juhas, Andy Sciamanna. Editing: Union Editorial. Editor: Jono Griffith.Send credit info to SuperBowlAdArchive@adage.com.