×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Lexus - RC Illusion

February 01, 2015 | :30

Lexus bought the time for this Super Bowl commerical, one of two for the automaker in the 2015 Super Bowl, at the last minute (see also that year's "Make Some Noise"). The ad, directed by Tim Damon, shows off impressive drift maneuvers that become even more impressive once viewers realize they're being performed by remote-control toys.

Director: Tim Damon. Production company: Bandito Bros/Damon Productions. Chief Creative Officer: Chris Graves. Group creative director: Jason Stinsmuehlen. Art director. Quoc Lu. Executive agency producer: Steve Walsh. Executive Producer: Kendra Wester. Senior Agency Producer: Leah Bohl. Director of Photography: Tim Damon. Editorial Company: Team One Multimedia. Editor: Bryan Cook. 

Send credit info to SuperBowlAdArchive@adage.com.
  • BrandLexus
  • Year2015
  • AgencyTeam One
  • Superbowl #XLIX
  • Quarter aired3