Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Maserati - Strike

February 02, 2014 | 1:30

Maserati's 90-second Super Bowl ad, no small extravagance, comes from the same parent company that deployed Bob Dylan in the 2014 Super Bowl to urge viewers to buy American cars ("America's Import"). Maybe that's why the Maserati ad somehow touts an Italian import in a way that seems so, well, American. 

Wieden & Kennedy would also make ads for Super Bowl XLVIII promoting Coca-Cola ("Going All the Way," "It's Beautiful").

Send credit info to SuperBowlAdArchive@adage.com.
  • BrandMaserati
  • Year2014
  • AgencyWieden & Kennedy
  • Superbowl #XLVIII
  • Quarter aired2014