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Nissan - With Dad

February 01, 2015 | 1:30

Another piece of the so-called "dadvertising" that helped make Super Bowl XLIX seem like the "Dad Bowl" to some, "With Dad" via TBWA/Chiat/Day Los Angeles depicts a son growing up as his racecar-driving father isn't home as much as either would like. And it provokes more nuanced or complex reactions than a lot of Super Bowl fare.

Compare it, in fact, with the highly entertaining but very different "Pigeons," Nissan's prior Super Bowl entry from 1997.

Director/director of photography: Lance Acord. Production company: Park Pictures. Executive producer: Mary Ann Marino. Executive producer: Jackie Kelman Bisbee. Line producer: Tim Kerrison.

Editorial: Whitehouse Post. Editor: Russell Icke. Assistant editor: James Dierx. Executive producer: Joni Williamson. Producer: Joanna Manning.

Send credit info to SuperBowlAdArchive@adage.com.
  • BrandNissan
  • Year2015
  • AgencyTBWA/Chiat/Day
  • Superbowl #XLIX
  • Quarter airedQ2