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Pepsi - Halftime Touches Down

February 01, 2015 | :30

Pepsi winds up the audience ahead of its halftime show, which in 2015 featured Katy Perry, with special effects that manage to make a football stadium evocative of "Close Encounters of the Third Kind."

Director: Ben West; Production Company: Framestore; Producer: Skot Bright;  VFX Producer: James Alexander; VFX Supervisor: Chris Eckardt.

Send credit info to SuperBowlAdArchive@adage.com.
  • BrandPepsi-Cola
  • Year2015
  • AgencyMekanism
  • Superbowl #XLIX
  • Quarter airedHalftime