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Reimagining Content and Rethinking Audiences

By Frank Cooper, CMO and Chief Creative Officer, BuzzFeed | May 09, 2016 |
Marketing for the future often means breaking away from old standards and discovering new exciting ways to reach audiences. Learn why marketers should be phasing out demographics targeting, why the future of global content is post literate and what Nutella brownies have taught YouTube's biggest video partner. BuzzFeed’s chief marketer also shares lessons learned at Motown Records, Def Jam and PepsiCo.