×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Skechers - The Chase

February 03, 2013 | :30

The shoe company bought one 30-second spot to be aired just before the two-minute warning heading into halftime and used it to show a gazelle being pursued by a cheetah, only to be saved by a man wearing Skechers' new line of running shoes.

The spot was created by Siltanen & Partners, and was also one of many that debuted well ahead of Super Bowl Sunday in 2013.  

Send credit info to SuperBowlAdArchive@adage.com.
  • BrandSkechers
  • Year2013
  • AgencyStiltanen & Partners
  • Superbowl #XLVII
  • Quarter airedQ2