Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Skechers - The Hall

February 01, 2015 | :15
Not every Super Bowl ad is a long-planned, original extravaganza. Skechers began publicizing its Pete Rose ad on Jan. 29, the same day it said it finalized the buy, and provided the spot then too. It wasn't entirely new, but a pre-existing spot enhanced with a new ending and new shoes.  Send credit info to SuperBowlAdArchive@adage.com.
  • BrandSkechers
  • Year2015
  • AgencySiltanen & Partners
  • Superbowl #XLIX
  • Quarter aired2