×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Sprite - Tacos

February 05, 2017 | :30

Wieden & Kennedy New York and Sprite deliver a crisp play on endorsements and authenticity -- celebrity endorser LeBron James refuses to tell viewers to drink Sprite, even while his friends urge him to earn his pay and the line flashes on the screen anyway -- is good fun for Super Bowl Sunday. Too bad it wasn't not new for the game. (Neither was Coca-Cola Co.'s other Super Bowl ad in the game for 2017, "Love Story," or the spots from King's Hawaiian, Google and Fiji Water)

James made his Super Bowl debut in 2005 for Bubblicious ("Spotlight"), but had no lines at all then, so didn't pressure people to buy much then either.

Director: Neal Brennan, whose credits include co-creator of Comedy Central's "Chapelle's Show."

Executive creative director: Karl Lieberman. Creative directors: Caleb Jensen, Jimm Lasser. Copywriter: Brock Kirby. Art directors/copywriters: Chris Mendez, Amy Wheeler. Interactive/social strategy: Chris Mendez, Amy Wheeler. Producer: Kristen Johnson. Account team: Jordan Muse, Jacque Parrish. Brand strategist: Brandon Thornton. Social strategist: Jessica Breslin. Assistant producer: Jordan Leinen, Alexey Novikov. Art producer: Pietro Clemente. Interactive producer: Jen Vladimirsky. Digital producer: Tara Kennedy. Business affairs managers: Carolina Hernandez, Patrick O'Donoghue. Media planning: Branden Bouvia, Karlo Cordova. Traffic manager: Sonia Bisono.

Send credit info to SuperBowlAdArchive@adage.com.
  • BrandSprite
  • Year2017
  • AgencyWieden & Kennedy
  • Superbowl #LI
  • Quarter airedQ4