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Taco Bell - Viva Young

February 03, 2013 | 1:00

Bernie Goldblatt and his senior posse sneak out of their retirement home to a night of serious partying, which of course includes a late night stop at a local Taco Bell. The 60-second spot, created by Deutsch Los Angeles, is set to a Spanish-language version of Fun’s “We Are Young.”

In an interview with Creativity, director Noam Murro said one of the keys of the spot was having the cast act like they were in their twenties. “I didn't treat them differently than I would 20-year-olds," he said. "That's part of the concept. Kissing was kissing on the mouth, dancing was dancing, doing the robot was doing the robot like a 20-year-old would do."

The ad was considered one of the best of the Super Bowl XLVII batch by many critics, and was the second-most mentioned in social media, according to Bluefin Labs.

Director: Noam Murro, whose other Super Bowl work includes Chevrolet's "2012," Pepsi's "King's Court" and Audi's "Doberhuahua." Production company: Biscuit Filmworks. Executive producer: Shawn Lacy. Line producer: Jay Veal.

Chief creative officer: Mark Hunter. Group creative director: Brett Craig. Senior art director: Gordy Sang. Senior copywriter: Brian Siedband. Director of integrated production: Vic Palumbo. Director of content production: Victoria Guenier. Executive producer: Paul Roy. Producer: Kacey Hart. Music supervision: Dave Rocco.

Editorial: Rock Paper Scissors. Editor: Ted Guard. VFX: A52. Color: The Mill.

Send credit info to SuperBowlAdArchive@adage.com.
  • BrandTaco Bell
  • Year2013
  • AgencyDeutsch
  • Superbowl #XLVII
  • Quarter airedQ2