Tide's Super Bowl Stain: Part 2

By Nathan Skid and David Hall | March 02, 2017 | 2:15

The idea is one thing. The execution is quite another.

Just three weeks before the game, P&G and its army of producers, gaffers and grips descended on El Camino Community College in Torrance, Calif. to turn it into a replica of NRG Stadium in Houston, Texas, complete with Fox Sport's Super Bowl broadcast booth and the tunnel leading to the field.

They didn't count on the rain.

In Episode 2 of Anatomy of an Ad: The Stain, we look at how the Tide team overcame the deluge during filming and put the finishing touches on an unprecedented three-part campaign they hope will make Super Bowl history.

Anatomy of an Ad