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Tide's Super Bowl Stain: Part 3

By Nathan Skid and David Hall | March 02, 2017 |

"We hope the internet goes crazy."

That's what Amy Krehbiel, P&G associate brand director for Tide, told Ad Age the brand hoped to accomplish from its unprecedented Super Bowl ad in which Terry Bradshaw feigns a stain.

And now, inside the Procter & Gamble war room, during the Big Game, comes Tide's moment of truth. The millions spent, months of hard work and top-level secrecy are all coming to fruition in this 75 seconds.

Will America fall for the stain?

Anatomy of an Ad