×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

T-Mobile - Drop the Balls

February 07, 2016 | :30

Steve Harvey's mistaken crowning of Miss Colombia as Miss Universe in December 2015 (Miss Philippines really won) morphed into a Super Bowl bit in 2016.

"Drop the Balls" by Publicis Seattle was the highest-profile of several attempts by telecom companies to answer then-inescapable commercials by Verizon using rolling balls to symbolize wireless performance. It was also a surprise for viewers in the sense that, unlike many of the other spots, it wasn't released before it aired during the game.

T-Mobile's other Super Bowl 50 ad, for example, was released on Feb. 2, the Tuesday before the game, starting with a debut on NBC's "Today Show" ("Restricted Bling" starring Drake).

The marketer also ran two ads the year before ("KimsDataStash," "One-Upped").

Send credit info to SuperBowlAdArchive@adage.com.
  • BrandT-Mobile
  • Year2016
  • AgencyPublicis Seattle
  • Superbowl #50
  • Quarter airedQ2