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T-Mobile - KimsDataStash

February 01, 2015 | :30
One of two T-Mobile ads in Super Bowl XLIX, this spot was teased by its star, Kim Kardashian West, when she announced it to her 28 million-plus Twitter followers in a mock-PSA promoting the carrier's data-rollover plan. The actual spot debuted on TBS's "Conan" on Jan. 26, the Monday before the game. Send credit info to SuperBowlAdArchive@adage.com.
  • BrandT-Mobile
  • Year2015
  • AgencyPublicis
  • Superbowl #XLIX
  • Quarter aired1