×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

T-Mobile - KimsDataStash

February 01, 2015 | :30
One of two T-Mobile ads in Super Bowl XLIX, this spot was teased by its star, Kim Kardashian West, when she announced it to her 28 million-plus Twitter followers in a mock-PSA promoting the carrier's data-rollover plan. The actual spot debuted on TBS's "Conan" on Jan. 26, the Monday before the game. Send credit info to SuperBowlAdArchive@adage.com.
  • BrandT-Mobile
  • Year2015
  • AgencyPublicis
  • Superbowl #XLIX
  • Quarter aired1