Toyota - Badgers

February 03, 2008 | :30

One of two 30-second spots in the 2008 game from Toyota, "Badgers" touts the soundproof qualities of its revamped Corolla. The spot was created by Saatchi & Saatchi Los Angeles, which also made the game's later Toyota ad, "Trike Race."

Rival automaker Hyundai also aired two 30-second spots in Super Bowl XLII -- "Big Twist" and "Tomorrow" -- after debating on whether or not to enter the event during a weakened economy.

Director: Jesse Peretz. Production company: RSA. Executive creative director: Harvey Marco. Creative directors: Andrew Christou, Greg Wells. Art directors: Peter Vattanatham, Verner Soler. Copywriters: Sam Bergen, Shannon Wilch, Denise Reynolds.  Editorial: Beast. Editor: Paul Norling.

Send credit info to SuperBowlAdArchive@adage.com.
  • BrandToyota
  • Year2008
  • AgencySaatchi & Saatchi
  • Superbowl #XLII
  • Quarter airedQ2