After reinventing the Camry, perennial Super Bowl advertiser Toyota and agency Saatchi & Saatchi Los Angeles shows us other reinvented things: curtains made of pizza, for example. Watch the see the rest.
One of two ads from Toyota in Super Bowl XLVI, “It’s Reinvented” was posted online a few days before the game. Toyota’s other spot, for Lexus, was more of a power punch (“The Beast").
Saatchi & Saatchi executive creative directors: Chris Adams, Margaret Keene. Associate creative director/art director: Jera Mehrdad. Art directors: Scott Wilson, Verner Soler. Copywriters: Marcin Markiewicz, Matthew Poitras, Graham McCann, Scott Model.
Editorial: Rock Paper Scissors. Editor: Kirk Baxter.Send credit info to SuperBowlAdArchive@adage.com.