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Toyota - It's Reinvented

February 05, 2012 | 1:00

After reinventing the Camry, perennial Super Bowl advertiser Toyota and agency Saatchi & Saatchi Los Angeles shows us other reinvented things: curtains made of pizza, for example. Watch the see the rest.

One of two ads from Toyota in Super Bowl XLVI, “It’s Reinvented” was posted online a few days before the game. Toyota’s other spot, for Lexus, was more of a power punch (“The Beast"). 

Director: Tom Kuntz, whose Super Bowl ad portfolio includes Volkswagen's "Get Happy" and "Wings" and CarMax's "Kid in a Candy Store," among much other work. Production company: MJZ.

Saatchi & Saatchi executive creative directors: Chris Adams, Margaret Keene. Associate creative director/art director: Jera Mehrdad. Art directors: Scott Wilson, Verner Soler. Copywriters: Marcin Markiewicz, Matthew Poitras, Graham McCann, Scott Model.

Editorial: Rock Paper Scissors. Editor: Kirk Baxter. 

Send credit info to SuperBowlAdArchive@adage.com.
  • BrandToyota
  • Year2012
  • AgencySaatchi & Saatchi
  • Superbowl #XLVI
  • Quarter airedQ3