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Universal Orlando - The Wizarding World of Harry Potter

February 07, 2010 | :30

Universal Studios Orlando returned to the game after an eight-year absence to call attention to its then-new Wizarding World of Harry Potter attraction, set to open in spring of 2010. The ad, by Rosso Media of the U.K., features Harry Potter along with two children and show scenes from the new themed Potter site.

Its previous Super Bowl excursion, "I Want" in 2002, invited adults to get away from it all on a family friendly trip during a national downturn in travel.

Send credit info to SuperBowlAdArchive@adage.com.
  • BrandUniversal Orlando
  • Year2010
  • AgencyRosso Media
  • Superbowl #XLIV
  • Quarter airedQ2