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Victoria's Secret - Runway

January 31, 1999 | :30

This Super Bowl XXXIII ad out of Resource Marketing opens with three stark white-on-black screens of type shown in quick succession: "The Broncos won't be there." "The Falcons won't be here." And "You won't care." Cue shots of chesty models wearing lingerie and parading down a runway, followed by more white-on-black screens of type plugging a 72-hour countdown to the Victoria's Secret Fashion Show -- "only on the World Wide Web." The webcast, which attracted a reported 2 million viewers when most internet users still had dial-up, was handled by Broadcast.com, a startup cofounded by Mark Cuban that Yahoo would end up acquiring just a few months later, in April 1999, for $5.7 billion.

Victoria's Secret would again advertise in the Super Bowl in 2008 and 2015.

Send credit info to SuperBowlAdArchive@adage.com.
  • BrandVictoria's Secret
  • Year1999
  • AgencyResource Marketing
  • Superbowl #XXXIII
  • Quarter airedQ1