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WeatherTech - Resources

February 07, 2016 | :30

Auto floormat marketer WeatherTech returns to its made-in-America theme for the third Super Bowl in a row with "Resources," created like its predecessors by Pinnacle Advertising in Schaumburg, Ill.

After emphasizing the product in the 2015 edition ("America at Work"), this spot tells a more human story, mixing the product pitch and made-in-America story with tableaus of workers in the surprisingly cool-looking floormat plant and a scene of one arriving home to his family after work.

Send credit info to SuperBowlAdArchive@adage.com.
  • BrandWeatherTech
  • Year2016
  • AgencyPinnacle Advertising
  • Superbowl #50
  • Quarter airedQ2