B2B Advertising Beyond Brand Awareness: How Display Can Drive Revenue

Length: 60 minutes
August 19th, 2014 2:00PM EDT

B2B Advertising Beyond Brand Awareness: How Display Can Drive Revenue

Hear how the integration of display ads can be used to target specific B2B accounts at every phase of the customer lifecycle.

Targeting, Taps and Total Sales: Uncovering the Truth About Mobile Measurement

Length: 60 minutes
July 23rd, 2014 2:00PM EDT

Targeting, Taps and Total Sales: Uncovering the Truth About Mobile Measurement

Learn why it's important to measure your mobile advertising, what can and should you measure, how to ensure your media dollars are invested wisely—and more.

The Great (And Not So Great) Advertising Rebound

Length: 60 minutes
July 17th, 2014 2:00PM EDT

The Great (And Not So Great) Advertising Rebound

Ad Age Premier and Premier Plus members are invited to learn what advertisers, categories and media are rising - and falling and to get an ad-spending outlook for 2014 and 2015

Don't Get Lost in the Jungle: A Field Guide to Navigating Your Targeted Content Strategy

Length: 60 minutes
June 25th, 2014 2:00PM EDT

Don't Get Lost in the Jungle: A Field Guide to Navigating Your Targeted Content Strategy

A step-by-step field guide to help you navigate your way through the content jungle, providing you the latest tools and techniques directly from the content strategy trenches.

A Picture is Worth a Billion Engagements: Capturing Consumer Attention In Line with Images and Content

Length: 60 minutes
June 4th, 2014 2:00PM EDT

A Picture is Worth a Billion Engagements: Capturing Consumer Attention In Line with Images and Content

Learn why images & content are powerful driver of consumer attention & how they can be used to drive increases of viewability, engagement and brand metrics.

The Advertising On-Ramp: A Student’s Guide to Resumes, Interviewing and Business Etiquette

Length: 60 minutes
May 28th, 2014 1:00PM EDT

The Advertising On-Ramp: A Student’s Guide to Resumes, Interviewing and Business Etiquette

ATTENTION STUDENTS: Learn how to map a successful strategy and land the interview opportunity you want. Hear the do’s and don’ts of email, interviewing, following up and following through.

Annual Webinar Benchmarks Report: Measure Your Webinar Performance Against Your Peers

Length: 60 minutes
May 14th, 2014 2:00PM EDT

Annual Webinar Benchmarks Report: Measure Your Webinar Performance Against Your Peers

Get benchmark data on webinar registration, attendance and participation, details on the most effective interactivity and engagement tools, tip and tricks for delivering successful events and more!

New Marketing Strategies for Monetizing the Wave of Smartphone-Driven Sales Calls

Length: 60 minutes
May 6th, 2014 2:00PM EDT

New Marketing Strategies for Monetizing the Wave of Smartphone-Driven Sales Calls

Join experts to learn how calls have re-emerged as the most important channel for sales and marketing. Hear the strategies and technologies enterprises and agencies are using to optimize ROI from marketing in a mobile world.

Video Bootcamp: Amplify Conversion & ROI from your Video Content Marketing Strategy

Length: 60 minutes
April 24th, 2014 2:00PM EDT

Video Bootcamp: Amplify Conversion & ROI from your Video Content Marketing Strategy

How do you use video as part of your content marketing mix? Join a conversation with Aberdeen and Brightcove to discuss the findings from Aberdeen's "ROI of Video Marketing" report.