Hear about project scope challenges based on recent industry research and the significant impact to agency profitability. Get insight on new strategies, new ideas and fundamental changes in agency management and culture to manage scope and profits.
Learn how the savviest marketers know that harnessing the power of email to create personalized, lasting brand impressions not only feels better – it also yields some seriously impressive results.
Learn how non-working spend changes across industry and revenue, how production costs are projected to grow and best practice recommendations for analyzing and managing content costs.
Chances are good that your review and approval process is broken. Fortunately, there are easy steps that you can take to fix it.
A discussion on new paradigms for planning local TV campaigns, and a new approach that automates and optimizes the process.
Weak Links and Broken Promises: The truth behind elusive links connecting mobile devices and consumers, and their impact on ad reach, accuracy and attribution
Join a very practical and informative webinar to learn the various methods used to link devices to people and data.
In this free webinar we will share insights from an exclusive Ad Age survey and discuss lessons learned to help your marketing and IT teams address the latest technology changes.
More than ever before, agencies and their clients are relying on social data to provide insights and inspiration, from informing strategy through measuring execution. Hear from experts at Edelman, Dairy Management Inc. & Spredfast.
A great brand experience connects companies with people across all touchpoints. In this webinar learn to identify strategies that are critical to achieving omnichannel success, at scale.
It’s time to take control of your agency’s productivity. Join us as we offer practical suggestions to evict these creative-busting, time-sucking phrases from your day-to-day.
Mobile has the ability to empower brands to follow their consumers along their purchase journey. Learn what it takes to successfully map the mobile customer journey.