Learn best practices around attribution and optimization to truly drive conversions and sales from mobile search and programmatic campaigns.
Explore the unique digital capabilities of personalizing video advertising and the connection personalized video has to brand metrics and moving offline sales.
B2B Programmatic is a race to the top. Uncover the four things every marketer should know when it comes to the future of programmatic ad buying for B2B.
A new Ad Age survey of global marketers found that just 55% have a global strategy for deploying programmatic marketing across markets. Learn what the crucial factors marketers need to consider to successfully "go global" with programmatic.
In this webinar, we'll explore the changing landscape of content marketing and identify how brands can build communities, while creating content that audiences actually want to consume.
Ad Age Premier and Premier Plus members are invited to learn what advertisers, categories and media are rising - and falling and to get an ad-spending outlook for 2014 and 2015
ATTENTION STUDENTS: Learn how to map a successful strategy and land the interview opportunity you want. Hear the do’s and don’ts of email, interviewing, following up and following through.