Going Programmatic: The Global Challenge

Length: 60 minutes
December 10th, 2014 2:00PM EST

Going Programmatic: The Global Challenge

A new Ad Age survey of global marketers found that just 55% have a global strategy for deploying programmatic marketing across markets. Learn what the crucial factors marketers need to consider to successfully "go global" with programmatic.

Stop Talking About Yourself: Where to Draw the Line Between Content and Marketing

Length: 60 minutes
December 3rd, 2014 2:00PM EST

Stop Talking About Yourself: Where to Draw the Line Between Content and Marketing

In this webinar, we'll explore the changing landscape of content marketing and identify how brands can build communities, while creating content that audiences actually want to consume.

Liquid Creative: Designing Campaigns that Flow Across Screens

Length: 60 minutes
November 19th, 2014 2:00PM EST

Liquid Creative: Designing Campaigns that Flow Across Screens

Learn how to design a coordinated and cohesive consumer experience across television, online, tablet, mobile and social media - while taking advantage of the powerful features each platform has to offer.

Amplifying Your Brand Through Live Streaming

Length: 60 minutes
November 13th, 2014 1:00PM EST

Amplifying Your Brand Through Live Streaming

Some brands use live video to amplify events on the ground, others look to the technology for out-of-the-box press or product announcements and some harness live video for social commerce. Find out how to stay ahead of the curve and amplify your brand and marketing efforts with live streaming.

Engaging Customers at the Speed of Retail: Meet the New Commerce Marketer

Length: 60 minutes
November 5th, 2014 2:00PM EST

Engaging Customers at the Speed of Retail: Meet the New Commerce Marketer

Join eBay Enterprise and Forrester for a live discussion on the modern retail consumer and hear what success looks like in a customer journey that is more complex than ever before.

How to Capture a Major Share of Consumer Attention Throughout the Super Bowl 2015 Season

Length: 60 minutes
October 29th, 2014 2:00PM EDT

How to Capture a Major Share of Consumer Attention Throughout the Super Bowl 2015 Season

Marketers, learn strategies and best practices for dominating your brand's share of consumer attention online for Super Bowl 2015.

The Programmatic Revolution: How Technology is Transforming Marketing

Length: 60 minutes
October 22nd, 2014 2:00PM EDT

The Programmatic Revolution: How Technology is Transforming Marketing

Programmatic provides better marketing across channels for better targeting, relevance and impact. Hear newly released research on why programmatic is top of mind for more than 40% of agencies and marketers when a media plan is being designed.

Think Global, Act Local. Strategies for Multinational CRM Success

Length: 60 minutes
October 15th, 2014 1:00AM EDT

Think Global, Act Local. Strategies for Multinational CRM Success

Multinational B2B companies require a comprehensive CRM strategy to maintain customer relationships. This session will discuss the obstacles they face and approaches they can use for converting leads into customers.

Making Mobile Work: How to Reach Your Customers in a Multi-screen World

Length: 60 minutes
September 30th, 2014 2:00PM EDT

Making Mobile Work: How to Reach Your Customers in a Multi-screen World

Marketing executives everywhere are asking the same question: “How can I keep up and remain relevant with a constantly shifting consumer?” Hear the current challenges and best practices for running cross-platform, cross-device campaigns.

How to Swim in Data: Best Practices for Managing Multiple Data Streams and Sources

Length: 60 minutes
September 23rd, 2014 1:00PM EDT

How to Swim in Data: Best Practices for Managing Multiple Data Streams and Sources

Join this webinar and hear new research on how top brands are managing multiple vendors and learn the best practices for managing multiple players in your data ecosystem.

Unleash Cross-Channel Success: New research reveals the key to multiscreen advertising nirvana

Length: 60 minutes
September 16th, 2014 2:00PM EDT

Unleash Cross-Channel Success: New research reveals the key to multiscreen advertising nirvana

If you’re ready to unleash the potential of cross-channel advertising, don’t miss this eye-opening webinar revealing dozens of brand new data points and insights.

Targeting Consumers with Video Across Multiple Screens

Length: 60 minutes
September 4th, 2014 2:00PM EDT

Targeting Consumers with Video Across Multiple Screens

Hear how advertisers are capitalizing on today’s fragmented media world by targeting consumers whenever and wherever they consume video.

The Great (And Not So Great) Advertising Rebound

Length: 60 minutes
July 17th, 2014 2:00PM EDT

The Great (And Not So Great) Advertising Rebound

Ad Age Premier and Premier Plus members are invited to learn what advertisers, categories and media are rising - and falling and to get an ad-spending outlook for 2014 and 2015

The Advertising On-Ramp: A Student’s Guide to Resumes, Interviewing and Business Etiquette

Length: 60 minutes
May 28th, 2014 1:00PM EDT

The Advertising On-Ramp: A Student’s Guide to Resumes, Interviewing and Business Etiquette

ATTENTION STUDENTS: Learn how to map a successful strategy and land the interview opportunity you want. Hear the do’s and don’ts of email, interviewing, following up and following through.