Improving Advertising Performance: The Power of Call Tracking and Analytics

Length: 1 hour
March 23rd, 2010 2:00PM EDT

Improving Advertising Performance: The Power of Call Tracking and Analytics

This webcast focuses on call tracking and analytics: what it is, who should use it, and ways to succeed with it. You will learn ways to effectively leverage call tracking to advance your business.

10 Reasons Your Competition is Using Display Ads

Length: 60 min
March 3rd, 2010 2:00PM EST

10 Reasons Your Competition is Using Display Ads

Why are more and more advertisers turning to display ads? This webinar will teach you the top ten reasons—everything from their measurable results to their powerful targeting capabilities.

Measuring the Effectiveness of WOM on Your Bottom Line

Length: 1 Hour
February 17th, 2010 2:00PM EST

Measuring the Effectiveness of WOM on Your Bottom Line

How should word of mouth (WOM) be measured? When your marketing dollars are spent cultivating conversations among friends and family, can you really expect to see statistically significant, measurable results that show up on your bottom line?

Mobile Marketing Campaigns: From Idea to Execution in Minutes

Length: 60 minutes
December 10th, 2009 9:00AM EST

Mobile Marketing Campaigns: From Idea to Execution in Minutes

Discover how the Nokia Point & Find Management Portal allows anyone to create and manage mobile augmented reality experiences.

Understanding the Science of Consumer

Length: 60 min
December 9th, 2009 2:00PM EST

Understanding the Science of Consumer

The phenomenon of consumer advocacy is based on proven principles in the social sciences. And it can have a dramatic impact on your brand and your marketing. In this free Webinar, you'll learn ""the WHY"" that can turn consumers into active advocates of your brand and products.

Addressable TV Advertising Unveiled

Length: 60 Min
November 19th, 2009 2:00PM EST

Addressable TV Advertising Unveiled

Advertising Age and Visible World recently conducted a survey to unveil insights about the current perception and future of addressable television advertising. Hear what over 1200 marketing decision makers had to say about future of addressable television advertising.

Blogging, Buzz and Tweets:

Length: 100 Minutes
August 24th, 2009 2:00AM EDT

Blogging, Buzz and Tweets:

Ad Execs' Guide to Protecting Your Company and Clients When Using Social Media

Join Winston & Strawn attorney Brian Heidelberger for a discussion on how advertising, marketing and promotional professionals can legally protect their company and/or their agency's clients. $249 to Register

Attacking the Job Search to Land the Work You Want

Length: 60 min
July 21st, 2009 2:00PM EDT

Attacking the Job Search to Land the Work You Want

As you battle one of the most competitive job markets in recent history, you need to be armed with the tools that will get you hired. In this engaging program, you hear advice straight from a former recruiting director in the advertising industry. In this incredibly specific program, you learn everything you need to know to attack the job search. $29 to register.