Hear from the industry's leading experts as they discuss the pros and cons of using targeted impressions for buying local TV advertising.
Explore the challenging realm of digital video and learn how to achieve online video success with millennials by measuring online viewing behaviors.
Learn best practices around attribution and optimization to truly drive conversions and sales from mobile search and programmatic campaigns.
Explore the unique digital capabilities of personalizing video advertising and the connection personalized video has to brand metrics and moving offline sales.
B2B Programmatic is a race to the top. Uncover the four things every marketer should know when it comes to the future of programmatic ad buying for B2B.
Ad Age Premier and Premier Plus members are invited to learn what advertisers, categories and media are rising - and falling and to get an ad-spending outlook for 2014 and 2015
ATTENTION STUDENTS: Learn how to map a successful strategy and land the interview opportunity you want. Hear the do’s and don’ts of email, interviewing, following up and following through.