Ad Age Insights
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Length: 60 minutes
March 1st, 2012 2:00PM EST
Half My Creative is Wasted – I Just Don’t Know Which Half
Learn which ads are most effective and how different media types match up. Find out how this information can be used to obtain deeper competitive insights, enhanced creative quality, better efficiency and much more!
Length: 60 minutes
February 9th, 2012 2:00PM EST
Increasing TV Advertising Impact in a High Definition World
DG, working with Kantar Media Audiences, conducted a major research study to determine if High Definition commercials have higher audience retention than Standard Definition commercials. This webinar reports those results.
Length: 60 minutes
January 26th, 2012 2:00PM EST
Content Creation – From Burden To Opportunity: The Benefits of User-Generated Content
Learn how you can harness the power of UGC and become better at building and managing your own UGC campaign.
Length: 60 minutes
January 17th, 2012 2:00PM EST
12 Resolutions to Ensure Your Privacy Strategy Is Aligned To Support Your Marketing Strategy In 2012
Join experts to hear insightful resolutions for aligning your privacy and marketing strategies. Possible topics include: consumer trends, EU developments, mobile strategies and much more.
Length: 60 minutes
December 6th, 2011 1:00PM EST
Become a Social Media Marketing Maestro: Tips for Leading Your Orchestra through Active Listening & Engaging Content
How active listening and brand-generated multimedia content is used to connect with social audiences.
Length: 60 minutes
November 17th, 2011 2:00PM EST
SHIFT: How Consumer Behavior with Mobile Technology is Changing the Game for Retail and Brand Marketing
Explore a variety of behavioral and structural shifts that are occurring with consumer decision making and purchase behavior as a result of the continued adoption of smartphones.
Length: 60 minutes
November 9th, 2011 2:00PM EST
Marketers as Publishers - Content Marketing Strategies from Development through Distribution
Learn the keys to implementing and sustaining successful content marketing programs.