4 Phrases You Should Never Hear at an Agency (and How to Stop Using Them)

Length: 60 minutes
August 12th, 2015 1:00PM EDT

4 Phrases You Should Never Hear at an Agency (and How to Stop Using Them)

It’s time to take control of your agency’s productivity. Join us as we offer practical suggestions to evict these creative-busting, time-sucking phrases from your day-to-day.

Mapping the Mobile Journey: Identify the Moments that Matter Most to Consumers

Length: 60 minutes
August 5th, 2015 1:00PM EDT

Mapping the Mobile Journey: Identify the Moments that Matter Most to Consumers

Mobile has the ability to empower brands to follow their consumers along their purchase journey. Learn what it takes to successfully map the mobile customer journey.

Solving the Biggest Challenges Marketers Face in Mobile Today…and Will Face Tomorrow

Length: 60 minutes
June 24th, 2015 2:00PM EDT

Solving the Biggest Challenges Marketers Face in Mobile Today…and Will Face Tomorrow

Join Forrester and Conversant for this live webcast to take a deep dive into mobile marketing hurdles and understanding how to address and overcome each.

Advertiser Success Stories: Multi-Screen Campaigns that Produce Results

Length: 60 minutes
June 3rd, 2015 2:00PM EDT

Advertiser Success Stories: Multi-Screen Campaigns that Produce Results

Learn about successful multi-screen campaigns from industries such as automotive, education, travel, tourism, dining, financial services and health care. And discover tips that you can use to increase results and revenue.

Do your mobile metrics measure up? New industry benchmarks for mobile campaign measurement

Length: 60 minutes
May 21st, 2015 2:00PM EDT

Do your mobile metrics measure up? New industry benchmarks for mobile campaign measurement

Do your mobile ad campaigns really work? Are those metrics telling you what you truly need to know? If you're ready to start benchmarking and optimizing your mobile campaigns by sales lift, don't miss this eye-opening webinar.

Impressions vs. GRPs: Is CPM the New Currency for Buying Local TV?

Length: 60 minutes
April 2nd, 2015 2:00PM EDT

Impressions vs. GRPs: Is CPM the New Currency for Buying Local TV?

Hear from the industry's leading experts as they discuss the pros and cons of using targeted impressions for buying local TV advertising.

How to Engage Cord-Cutting Millennials with Digital Video that Actually Works

Length: 60 minutes
March 25th, 2015 2:00PM EDT

How to Engage Cord-Cutting Millennials with Digital Video that Actually Works

Explore the challenging realm of digital video and learn how to achieve online video success with millennials by measuring online viewing behaviors.

How to Drive More Programmatic and Search Conversions in a Mobile World

Length: 60 minutes
March 18th, 2015 2:00PM EDT

How to Drive More Programmatic and Search Conversions in a Mobile World

Learn best practices around attribution and optimization to truly drive conversions and sales from mobile search and programmatic campaigns.

Do You Know Enough About Personalizing Digital Video To Help Your Brand Thrive?

Length: 60 minutes
March 10th, 2015 2:00PM EDT

Do You Know Enough About Personalizing Digital Video To Help Your Brand Thrive?

Explore the unique digital capabilities of personalizing video advertising and the connection personalized video has to brand metrics and moving offline sales.