Do your mobile ad campaigns really work? Are those metrics telling you what you truly need to know? If you're ready to start benchmarking and optimizing your mobile campaigns by sales lift, don't miss this eye-opening webinar.
Hear from the industry's leading experts as they discuss the pros and cons of using targeted impressions for buying local TV advertising.
Explore the challenging realm of digital video and learn how to achieve online video success with millennials by measuring online viewing behaviors.
Learn best practices around attribution and optimization to truly drive conversions and sales from mobile search and programmatic campaigns.
Explore the unique digital capabilities of personalizing video advertising and the connection personalized video has to brand metrics and moving offline sales.