Impressions vs. GRPs: Is CPM the New Currency for Buying Local TV?

Length: 60 minutes
April 2nd, 2015 2:00PM EDT

Impressions vs. GRPs: Is CPM the New Currency for Buying Local TV?

Hear from the industry's leading experts as they discuss the pros and cons of using targeted impressions for buying local TV advertising.

How to Engage Cord-Cutting Millennials with Digital Video that Actually Works

Length: 60 minutes
March 25th, 2015 2:00PM EDT

How to Engage Cord-Cutting Millennials with Digital Video that Actually Works

Explore the challenging realm of digital video and learn how to achieve online video success with millennials by measuring online viewing behaviors.

How to Drive More Programmatic and Search Conversions in a Mobile World

Length: 60 minutes
March 18th, 2015 2:00PM EDT

How to Drive More Programmatic and Search Conversions in a Mobile World

Learn best practices around attribution and optimization to truly drive conversions and sales from mobile search and programmatic campaigns.

Do You Know Enough About Personalizing Digital Video To Help Your Brand Thrive?

Length: 60 minutes
March 10th, 2015 2:00PM EDT

Do You Know Enough About Personalizing Digital Video To Help Your Brand Thrive?

Explore the unique digital capabilities of personalizing video advertising and the connection personalized video has to brand metrics and moving offline sales.

4 Things Every B2B Marketer Should Know about Programmatic Ads

Length: 60 minutes
January 21st, 2015 2:00PM EST

4 Things Every B2B Marketer Should Know about Programmatic Ads

B2B Programmatic is a race to the top. Uncover the four things every marketer should know when it comes to the future of programmatic ad buying for B2B.

The Great (And Not So Great) Advertising Rebound

Length: 60 minutes
July 17th, 2014 2:00PM EDT

The Great (And Not So Great) Advertising Rebound

Ad Age Premier and Premier Plus members are invited to learn what advertisers, categories and media are rising - and falling and to get an ad-spending outlook for 2014 and 2015

The Advertising On-Ramp: A Student’s Guide to Resumes, Interviewing and Business Etiquette

Length: 60 minutes
May 28th, 2014 1:00PM EDT

The Advertising On-Ramp: A Student’s Guide to Resumes, Interviewing and Business Etiquette

ATTENTION STUDENTS: Learn how to map a successful strategy and land the interview opportunity you want. Hear the do’s and don’ts of email, interviewing, following up and following through.