A new Ad Age survey of global marketers found that just 55% have a global strategy for deploying programmatic marketing across markets. Learn what the crucial factors marketers need to consider to successfully "go global" with programmatic.
In this webinar, we'll explore the changing landscape of content marketing and identify how brands can build communities, while creating content that audiences actually want to consume.
Learn how to design a coordinated and cohesive consumer experience across television, online, tablet, mobile and social media - while taking advantage of the powerful features each platform has to offer.
Some brands use live video to amplify events on the ground, others look to the technology for out-of-the-box press or product announcements and some harness live video for social commerce. Find out how to stay ahead of the curve and amplify your brand and marketing efforts with live streaming.
Join eBay Enterprise and Forrester for a live discussion on the modern retail consumer and hear what success looks like in a customer journey that is more complex than ever before.
Marketers, learn strategies and best practices for dominating your brand's share of consumer attention online for Super Bowl 2015.
Programmatic provides better marketing across channels for better targeting, relevance and impact. Hear newly released research on why programmatic is top of mind for more than 40% of agencies and marketers when a media plan is being designed.
Multinational B2B companies require a comprehensive CRM strategy to maintain customer relationships. This session will discuss the obstacles they face and approaches they can use for converting leads into customers.
Marketing executives everywhere are asking the same question: “How can I keep up and remain relevant with a constantly shifting consumer?” Hear the current challenges and best practices for running cross-platform, cross-device campaigns.
Join this webinar and hear new research on how top brands are managing multiple vendors and learn the best practices for managing multiple players in your data ecosystem.
Ad Age Premier and Premier Plus members are invited to learn what advertisers, categories and media are rising - and falling and to get an ad-spending outlook for 2014 and 2015
ATTENTION STUDENTS: Learn how to map a successful strategy and land the interview opportunity you want. Hear the do’s and don’ts of email, interviewing, following up and following through.