Multinational B2B companies require a comprehensive CRM strategy to maintain customer relationships. This session will discuss the obstacles they face and approaches they can use for converting leads into customers.
Marketing executives everywhere are asking the same question: “How can I keep up and remain relevant with a constantly shifting consumer?” Hear the current challenges and best practices for running cross-platform, cross-device campaigns.
Join this webinar and hear new research on how top brands are managing multiple vendors and learn the best practices for managing multiple players in your data ecosystem.
If you’re ready to unleash the potential of cross-channel advertising, don’t miss this eye-opening webinar revealing dozens of brand new data points and insights.
Hear how advertisers are capitalizing on today’s fragmented media world by targeting consumers whenever and wherever they consume video.
Learn innovative growth strategies using social media analytics. Hear how to integrate social into your marketing mix to help grow your business.
Hear how the integration of display ads can be used to target specific B2B accounts at every phase of the customer lifecycle.
Learn why it's important to measure your mobile advertising, what can and should you measure, how to ensure your media dollars are invested wisely—and more.
Ad Age Premier and Premier Plus members are invited to learn what advertisers, categories and media are rising - and falling and to get an ad-spending outlook for 2014 and 2015
ATTENTION STUDENTS: Learn how to map a successful strategy and land the interview opportunity you want. Hear the do’s and don’ts of email, interviewing, following up and following through.