HBO Preflights 'Conchords' on FunnyorDie.com
Online Sampling Geared at Pulling in TV Viewers
HBO will preview the first episode of the new season of its comedy "Flight of the Conchords" on the FunnyorDie.com Web site this week, a month before the series launches on the cable channel.HBO bought a stake in the Will Ferrell-backed site earlier this year. The sneak peek, which will last four days, represents the first time the site has presented a TV-episode-length video. After that HBO will put the first episode on a number of digital platforms, including HBO.com, iTunes and YouTube. Users will be able to share or embed the episodes.
"After the success of last season, we knew that online sampling would be the most effective way to energize the 'Flight of the Conchords' fan base and generate excitement for season two," said Chris Spadaccini, VP for advertising and promotion at HBO. "FunnyorDie has emerged as the go-to destination for great online comedy content, and the decision to partner with them to launch the new season was an easy one."
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