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Break.com Forecasts Sales Increase

Aiming at Young Men Brings Revenue Boost

By Daisy Whitney

Published: December 23, 2008

Buoyed by advertiser interest in reaching young men and a tripling in viewership in 2008, online video network Break Media is predicting a threefold increase in advertising revenue in the first quarter of 2009.

"We have already matched our first-quarter 2008 revenue for the first quarter of 2009, and it will probably wind up three times the revenue of last year," said Andrew Budkofsky, senior VP of sales and partnerships for Break Media, which is anchored by popular online video site Break.com.

Mr. Budkofsky said the company's advertising base remains in entertainment and gaming, categories that haven't been hit as hard by the economic downturn as auto or financial advertising. Also, Break has increased the number of unique visitors it delivers from 15 million at the start of the year to 50 million now, via acquisitions and launching new sites such as Holytaco.com and Chickipedia.com. Break targets men 18 to 34.

"TV ratings are down and sellout levels are high on TV, so advertisers are turning to online more to reach their demos," he said.